Ten more minutes

Ramblings from London – and elsewhere.

Queue jump at Monzo – growth hack

Monzo describes itself as “the bank of the future… this is banking like never before. One that updates your balance instantly, sends intelligent notifications, and is actually easy to use. We’re building the best current account on the planet and we want you on board.”

There is plenty to like about this idea, not least the zero fees for spending abroad.

But although Monzo can’t wait to get us on board, there’s a long, long queue.

There are some clever tricks to the Monzo here:

  1. You know where you stand. Have you ever queued for something that you don’t really need, daunted by the long line in front of you, but reluctant to leave because of the snaking queue that has formed behind you? You’ve made it this far! Nobody likes to waste progress. Monzo utilizes this by showing how many people are behind you. My guess is that introducing this number has significantly reduced drop-offs.
  2. You can queue jump. Incentivising referrals is not a new idea, but it can be difficult to find non-monetary/paid offerings that users actually want. Dropbox famously used this technique to grow exponentially in its early days by offering additional storage space in return for sign-ups. Monzo offers you the chance to jump several thousand places in the queue. This is doubly clever: not only does it cost them nothing, but by pushing engaged users forward it likely reduces drop-offs even further.
  3. It tells you they’re popular. Demand has been incredible. And you can believe it too – just look at the queue. We all like to follow the crowd to some degree, so this is just Monzo saying, “If they all want it, you should too”… I bet it works.

The art of unsubscription

My personal inbox was a junkyard of doom for a very, very long time. Over several years, I had somehow opted into email notifications from places I’m not even sure I’d heard of. Reaching 300+ marketing emails in any given week was not unusual and, as a result, the account had almost become useless.

Of course, you’re slightly tied to email accounts. Passwords for endless online accounts makes switching your email address no mean feat.

So last week, I tackled them. It was time to play unsubscribe. Here are some of my personal highlights and lowlights from that invigorating 30 minutes.

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St. Ives – a breath of fresh air

Seraphic. [Si-Raf-Ik]. Adj. blissfully serene; rapt

Arriving in St. Ives was a breath of fresh air, figuratively as well as literally. This isn’t going to be a post about politics, but suffice to say that it’s been an ugly two months in the UK. So as the train pulled around Carbis Bay and we looked out at its golden sand and turquoise water, it was a welcome reminder of the more endearing side of this country.

Anyway, here are a few thoughts on St. Ives.

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Lacuna.

[luhkyoo-nuh]

gap or missing part, as in a manuscript, series, or logical argument;hiatus.

I think my first ever blog post must have been in 2001. I was this eleven-year-old (nerd) with my own dot com. The done thing among those of us without a special invite to WordPress (oh, WordPress, how you’ve changed) was to use a platform like blogger and insert the blog into an HTML-coded website as an iFrame. The website’s background – including the nagivation – would be an image, with links positioned using an image mapper. I actually had some success with this, and one day when I was reading Mizz magazine, I found my website mentioned in an article. This was my first experience of PR.

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